The Challenge

How can we fit a tremendous amount of options and information into one screen? This was the core UX challenge for creating an intuitive boat configuration tool.

The Solution

I implemented a three-column layout as a way to organize extensive content, focusing on features, options, and selections without requiring excessive clicking or scrolling.

Design System

The wireframe demonstrates the three-column structure. A carefully selected color guide reinforces a "rugged, no-nonsense" aesthetic, with orange reserved specifically for e-commerce elements to drive conversions.

Brand Alignment & Homepage

The design uses a responsive, fluid approach with percentage-based widths to minimize the need for media queries, ensuring the experience works seamlessly across all devices.

Product Strategy

A comprehensive site map was developed to illustrate how boat models and marketing content align across the entire platform, creating a cohesive customer journey.

Configuration Features

To assist buyers in the decision-making process, I added Save Configuration functionality and created three pre-built models: fishing-optimized, hunting-ready, and budget-friendly options.